Toothwisdom.org was not mobile-friendly nor easy to use. In response, I led an end-to-end redesign with usability testing, prototyping, and quantitative research. Key Results: Mobile Activity up 33%; Unique Users up 15%.
I organized a cross-functional team to develop a new strategy for our marketing & fundraising website. This project included a content audit, persona generation, prioritization activities, and visual refresh for oralhealthamerica.org.
As part of a graduate seminar on Usability Testing, I and a team of my classmates conducted a usability study and made UX recommendations for the First Children’s Finance website.