My Work - Leadership

John Deere was in the throes of a digital transformation and rapidly adding UX professionals to keep up with demand. In response to a growing need for peer support and learning, I founded the John Deere UX Community of Practice.

I organized a cross-functional team to develop a new strategy for our marketing & fundraising website. This project included a content audit, persona generation, prioritization activities, and visual refresh for oralhealthamerica.org.