My Work - Design

I led an agile delivery team through a redesign of the management queue in a John Deere dealer service app. Key Results: Task speed increased 4X, redundant clicks reduced to 0, and user complaints disappeared.

Toothwisdom.org was not mobile-friendly nor easy to use. In response, I led an end-to-end redesign with usability testing, prototyping, and quantitative research. Key Results: Mobile Activity up 33%; Unique Users up 15%.

I organized a cross-functional team to develop a new strategy for our marketing & fundraising website. This project included a content audit, persona generation, prioritization activities, and visual refresh for oralhealthamerica.org.